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How to Properly Store Delivered Fresh Produce for Maximum Freshness

Ever find yourself dismayed by the wilting greens or overripe fruits in your kitchen just days after a fresh delivery? Storing fresh produce is an art as much as it is a science. Keep your produce fresh and vibrant longer with a few tips and tricks!

Nothing quite like the convenience of a fruit and veg delivery at your door. The vibrancy of red tomatoes, the crispness of leafy greens, and the sweet aroma of fresh strawberries can invigorate your cooking and eating experience. But how do you retain this freshness for as long as possible? Proper storage methods can greatly affect how long your fresh produce lasts. Here’s a guide on how to store your delivered fresh produce for maximum freshness.

Understanding the Basics of Fresh Produce Storage

1. Temperature and Humidity Levels Matter

Different fruits and vegetables have distinct optimal storage conditions. For example, tropical fruits like bananas and pineapples prefer warmer temperatures, while apples and pears thrive in cooler conditions. Similarly, certain vegetables like lettuce and spinach require high humidity levels. In contrast, others, like onions and potatoes, need low-humidity storage. Understanding these needs is key to prolonging the freshness of your produce.

2. The Ethylene Factor

Some fruits and vegetables produce a naturally occurring gas called ethylene during ripening. This gas can speed up the ripening process of other products around it. Apples, bananas, and tomatoes are high ethylene producers. They should be stored separately from ethylene-sensitive produce like leafy greens, carrots, and broccoli to prevent premature ripening or spoilage.

Practical Tips for Storing Fresh Produce

1. Don’t Store Fruits and Vegetables Together

As previously mentioned, the ethylene emitted by many fruits can hasten the decay of vegetables. Always keep fruits and vegetables in separate storage spaces to prolong their shelf life.

2. Utilise Your Refrigerator’s Crisper Drawers

Your fridge’s crisper drawers are designed to control humidity levels, making them perfect for storing a wide range of produce. Generally, use one drawer for high-humidity storage (leafy greens, berries, peppers) and the other for low-humidity storage (apples, grapes, avocados).

3. Avoid Washing Produce Until Ready to Use

Moisture can encourage mould and bacteria growth, leading to premature spoilage. It’s best to wash your fruits and vegetables just before you’re ready to eat or cook with them.

4. Use Produce Saving Tools

Investing in a few storage aids like produce-saving containers or freshness preservation bags can help maintain the quality of your fresh produce. These tools are designed to regulate air circulation and humidity, helping to keep your produce at peak freshness for longer.

Special Considerations for Certain Produce

●    Berries

Berries are delicate and can spoil quickly if not stored properly. After checking for any spoiled or damaged berries, store them unwashed in a breathable container in the fridge.

●    Root Vegetables

Root vegetables such as potatoes, onions, and garlic prefer cool, dark, and dry storage conditions. These veggies are best kept outside the fridge in a pantry or cellar.

●    Tomatoes

Tomatoes should be stored at room temperature, away from sunlight. Refrigeration can cause them to become mealy and lose flavour.

●    Herbs

Fresh herbs can be stored like flowers. Trim the ends, place them in a glass of water, and cover the leaves with a plastic bag before storing them in your fridge. This method keeps them fresh for a longer period.

●    Avocados

Avocados can be a bit tricky. If they’re ripe, they can be stored in the fridge. However, if they’re not ripe, keep them at room temperature. Once cut, the exposed flesh of avocados oxidises quickly – to slow this process, sprinkle the cut surface with lemon juice, cover, and refrigerate.

What to do with Overripe Produce?

Even with careful storage, produce can sometimes become overripe. But don’t throw it away! Overripe fruits like bananas and strawberries can be used in baking or smoothies. Overripe vegetables make excellent additions to soups, stews, or stir-fries. You can also freeze overripe produce for future recipes, reducing food waste and ensuring you always have ingredients.


Keeping your fruit and veg delivery fresh and vibrant isn’t rocket science. It simply requires a bit of knowledge and a few practical storage steps. Remember, different types of products have different storage needs. Avoid storing fruits and vegetables together, make good use of your refrigerator’s crisper drawers, and wait to wash produce until you’re ready to use it. With these handy tips, you’ll enjoy fresh, tasty produce for longer and minimise waste in your kitchen. Happy fresh eating!

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