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3 Clever Ways To Incorporate Your Brand Slogan on Packaging

Customer experience is intrinsically linked to your brand, encompassing not only exceptional customer service but also your branding and marketing efforts. Consistency in branding is critical to crafting a powerful and memorable customer experience. An effective strategy to achieve this consistency is to develop a strong brand slogan that can be seamlessly integrated across your digital platforms, marketing materials, and product packaging.

Why Include a Catchy Slogan on Your Custom Boxes?

Think about one of your favorite brands. What is their best-known tagline? If you know it off the top of your head, they’ve done an excellent job.

The best slogans:

  • Stick in a customer’s memory
  • Set you apart from the competition
  • Contribute to your brand identity

Numerous significant corporations are closely associated with their memorable slogans and advertising campaigns. A powerful slogan encapsulates the essence of your brand, whether that’s humor, reliability, or something else entirely.

It’s not just behemoths like Toyota, Apple, or Mastercard that benefit from having a catchy tagline. Continue reading to discover why incorporating a memorable slogan on your custom packaging is crucial and to see examples from some of the most iconic brands.

Slogans Stick in a Customer’s Memory

Brand recognition is paramount. Successfully implanting your brand in a customer’s memory significantly boosts the likelihood of retaining that customer.

Take these slogans from renowned brands as examples:

  • L’oréal: “Because you’re worth it”
  • Nike: “Just do it.”
  • Bounty: “The quicker picker upper”
  • Verizon: “Can you hear me now?”
  • Coca-Cola: “Open happiness”
  • Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
  • Apple: “Think different.”

As customers navigate a store, making decisions, they tend to opt for familiar brands. When choosing between your brand and a competitor, familiarity will likely tip the scales in your favor.

This underscores the importance of prominently featuring your brand’s content, logo, and slogan on your packaging. The right packaging design can significantly enhance your brand image and make your products more appealing to potential customers.

Incorporating a slogan on your customized packaging boxes is a small but effective way to foster trust and brand recognition.

It Sets You Apart From the Competition

With numerous businesses vying for attention, making your brand distinctive is crucial to foster growth.

Imagine you’re on a road trip, and it’s time to grab a quick lunch. As you approach an exit, you see signs for three fast-food chains. Instantly, their logos conjure up their respective taglines in your mind.

Viewing slogans from the standpoint of competitive differentiation encourages reflection on several key points:

  • Which market does your brand cater to?
  • What unique products or services set you apart from rivals in your sector?
  • What kind of phrasing do competitors employ in their slogans?
  • How can your tagline accentuate the distinctions, focusing on your brand’s exclusive offerings?

It Adds to Your Brand Identity

Upon receiving Custom retail boxes adorned with your slogan, customers should gain a more transparent comprehension of your brand’s identity.

When devising a company slogan, it’s crucial to consider:

  • The demographic you aim to attract
  • The essence of your message
  • How you intend to fulfill their needs

Take, for instance, Disneyland’s catchphrase, “the happiest place on earth.” This encapsulates Disneyland’s commitment to delivering joy, magic, and delight, clearly communicating to its audience the experience it strives to provide each visitor.

Tips for Creating Slogans and 5 Brand Slogan Templates

Tips for Crafting Slogans

Understand Your Goal: Pinpoint your brand’s specialty and how you intend to market it. It’s imperative to comprehend your target audience and the type of language that resonates with them. Additionally, remain true to your brand voice — your slogan should seamlessly align with your values and existing marketing approach.

Keep It Simple: While there’s a lot you’d like to communicate about your brand, your slogan needs to be more succinct than your elevator pitch. Ask yourself, how can you encapsulate the uniqueness of your products or services, motivate your audience, and still limit it to a concise phrase? Focus on the immediate emotions you wish to evoke in your audience and their association with your brand, and if it’s relevant, incorporate your main product or service.

Five Slogan Frameworks

Think of the following five slogans as templates or starting points. Customize them by inserting your brand name or something unique to your brand to make it uniquely yours.

  • Nice To Meet You.
  • Treat Yourself.
  • Your Day Just Got Better.
  • Good for the Planet and for You.

Where To Place Slogans in Packaging

In terms of branded packaging, the positioning of your slogan plays a crucial role. It should be prominent and immediately grab the attention of your customers. That said, the optimal location for your slogan will differ based on the type of products you offer.

Outer Packaging

For products sold in retail stores, positioning your slogan on the external packaging is most effective. This placement can attract customers and potentially lead to purchases during unrelated shopping excursions. Showcasing your slogan on the front of the packaging is a recommended approach.

Furthermore, including your slogan on the external packaging is an effective strategy for eCommerce products. For example, positioning the slogan on the packaging flaps can create a sense of anticipation and excitement about your product, ultimately elevating the overall unboxing experience and enhancing your brand’s image.

Inner Packaging

Inner packaging is suitable for various products, although it may not directly contribute to increased sales. Incorporating your slogan within the packaging—whether through a branded card or by displaying the slogan on the inside—can add a touch of personalization and foster a sense of brand reliability.

Such a thoughtful inclusion can significantly improve the customer experience, serving as a gentle reminder that your brand values its customers even after a purchase has been made.

Tips for Creating Your Brand Slogan

1. Shopify Slogan Generator

If you’re just starting the brainstorming process for your slogan, having external help can be valuable. With that in mind, Shopify’s Free Slogan Maker can be a game changer.

Include keywords you want to have in your slogan; the generator will handle the rest. While you won’t use any slogans verbatim, the free list can help point you in the right direction.

2. Think Simple and Impactful

Keep your slogan short, sweet, and to the point. Words matter, so choose the words that say what you mean.

As an insurance company, State Farm wants its audience to know that they can be trusted and that their customers can rely on them. “Like a good neighbor, State Farm is there.” Its competitor, Allstate, says you’re in “good hands.”

Their slogans are simple and to the point but also leave behind an impact. It makes a promise and aims to build trust.

When creating your slogan, remember who your customer is and what promise you want to make to them.

3. Make Your Slogan Specific to Your Brand

Slogans should not be vague or off-topic. That seems like common sense, but it can easily fall into the trap of trying to say everything and ending up saying nothing. Further, you must ensure your slogan is true to your brand’s voice.

BMW’s slogan is “The ultimate driving machine.” The word “driving” is the key here because it’s what adds specificity. “The ultimate machine” could be a brand in any industry, but adding one keyword makes all the difference.

Additionally, BMW’s brand is all about luxury and efficiency. It would be bad for them to include adjectives like tough, rugged, or affordable. For a different example, Ford trucks (known for their durability and ruggedness) have the fitting slogan: “Built Ford Tough.”

Brand Recall and Custom Packaging

When it comes to branding, it’s the little things that make a big impact. As you create your marketing campaign, keep your customer as your main focus.

Custom boxes with your business’ slogan will:

  • Create recognition
  • Set you apart
  • Promote brand personality

Your customers put their trust in your hands when they choose your business, so make their unboxing experience the best one ever with a customized package that shows off your catchy slogan.

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