What Does HubSpot Cost? A Brief Overview

Whether you’re a small business or an enterprise, HubSpot offers a range of tools across marketing, sales, and more—tailored to grow with your business, starting with free options. In fact, there are so many options that it’s enough to get your head spinning.

Luckily, it’s not as complex as it first appears. This concise breakdown will give you a quick overview of every HubSpot product and what it offers, helping you make an informed choice.

Free Tools

Before we even get to the HubSpot pricing — did you know that it offers a suite of “foundational” free tools? These are aimed to help teams get started on their online journey with minimal startup cost, with basic tools for:

  • Marketing
  • Sales
  • Customer Service
  • Content

Marketing

Marketing Hub is designed for businesses looking to grow their traffic, generate leads, and manage campaigns. If you’re looking to both scale and automate your campaigns elegantly, this is where it’s at.

 StarterProfessionalEnterprise
Price$15/month/seat$800/month – includes 3 seats ($45/month/seat)$3,600/month/seat – includes 5 seats ($75/month/seat)
Contacts1,000 contacts1,000 contacts10,000 contacts
FeaturesBasic Email MarketingA/B TestingPredictive Lead Scoring
 Basic AutomationWorkflowsBehavioral Triggers
 Removes HubSpot BrandingAdvanced PersonalizationCustom Objects
 Social Media ToolsSEO Tools & BloggingMulti-touch Revenue Attribution

Sales

Sales Hub focuses on pipeline management and conversions. It’s fine-tuned for sales teams needing to track progress, nurture leads, and automate sales processes across the entire sales funnel.

FeaturesStarterProfessional Enterprise
Price$15/month/seat$90/month/seat$150/month/seat
FeaturesBasic Email TemplatesCustom ReportingPredictive Lead Scoring
 Removes HubSpot BrandingSales AutomationCustom Objects
 Meeting SchedulingeSignatureAdvanced Permissions
 Task QueuesSales SequencesForecasting Tools
  Teams & ReportingCustomizable Reporting

Service

Service Hub empowers businesses to offer better customer service through support ticketing, customer surveys, and automation tools. It’s perfect for teams aiming to improve customer satisfaction and reduce the strain on internal resources.

FeaturesStarterProfessionalEnterprise
Price:$15/month/seat$90/month/seat$150/month/seat
Features:Basic TicketingTicket Routing & SLAsCustom Objects
 Shared InboxKnowledgebasePlaybooks
 Removes HubSpot BrandingCustomer Feedback SurveysAdvanced Permissions
 Basic AutomationHelp Desk AutomationCustom Reports
 Mobile InboxCustomer PortalGoal Tracking

Content

Content Hub is an all-in-one suite of content creation, publishing, and management tools for blogs, website pages, and other digital assets. It also includes dynamic content and personalization tools to supercharge engagement and SEO-related metrics.

FeaturesStarterProfessionalEnterprise
Price$15/month/seat$450/month – includes 3 seats ($45/month/seat)$1,500/month/seat – includes 5 seats ($75/month/seat)
Features:AI BlogDynamic PersonalizationCustom Objects
 Multi-language content creationA/B TestingMembership Management
 Basic HubSpot hostingPassword-protected PagesAdvanced Permissions
 Website AnalyticsSmart ContentAPI Access
 Basic SEO ToolsAdvanced SEO ToolsCustom Reporting

Platform Solutions

HubSpot pricing also offers bundles that combine some of its solutions into one convenient and cost-effective package:

  • Customer Platform: Combines the essentials of its Marketing, Sales, Service, Content, and Operations Hubs.
    • Starter: $15/month/seat
    • Professional: $1,170/month/seat – includes 5 seats ($45/month/seat)
    • Enterprise: $4,300/month/seat – includes 7 seats ($75/month/seat)
  • Marketing+: Combines Marketing and Content Hub for a comprehensive, A-to-Z online marketing and content creation platform.
    • Professional: $900/month – includes 3 seats ($45/month/seat)
    • Enterprise: $3,800/month – includes 5 seats ($75/month/seat)

Conclusion

HubSpot’s diverse pricing caters to businesses of all sizes. From free tools to comprehensive enterprise packages, there’s a solution for everyone—helping you scale marketing, sales, and operations efficiently.

 

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