PITTSBURGH, PA – As traditional television viewership continues its downward trajectory, Media Morpheus, a strategic digital media agency, has launched a dedicated Podcast Guest Placement Service aimed at positioning entrepreneurs, executives, authors, and public figures on high-visibility podcast platforms. The move aligns with a well-documented shift in consumer media behavior, as podcasting emerges as one of the fastest-growing forms of content consumption worldwide.
According to Edison Research, over 80 million Americans now listen to podcasts weekly, a figure that has increased by more than 40% since 2020. Simultaneously, traditional TV is losing ground. Nielsen reports that live television viewership fell below 50% of total screen time in the U.S. for the first time in 2023, with younger audiences abandoning cable entirely in favor of on-demand audio and video content.
“We are witnessing a redistribution of attention,” said Cory Chamberlain, CEO of Media Morpheus. “Audiences are no longer waiting for a network to tell them what’s on. They’re curating their content, and podcasts are now at the center of that experience.”
The Data Behind the Shift
Recent ratings from March 2025 underscore this trend:
- CNN averaged just 99,000 viewers in the A25–54 demographic during prime time.
- MSNBC pulled 107,000 viewers in the same demo.
- In contrast, a single episode of a mid-tier podcast can reach between 50,000 and 150,000 downloads, often in under 72 hours.
Further data shows that podcast listeners are more engaged. While most television segments average less than 5 minutes of active attention, podcast episodes often exceed 30–60 minutes of listening time, with completion rates above 80% on platforms like Spotify and Apple Podcasts.
A New Engagement Model
Podcasts are no longer audio-only products. With YouTube now serving as the leading platform for podcast discovery, episodes are being recorded in video format and repurposed across Instagram, TikTok, LinkedIn, and X (formerly Twitter). This allows for a single podcast appearance to generate 20+ pieces of short-form content, creating a full-scale media campaign from one conversation.
| Metric | Traditional TV | Podcasts & Digital Media |
| Core Demographic | 55+ | 18–44 |
| Average Engagement Time | 2–5 minutes | 30–60 minutes |
| Completion Rate | Low | 70–90% |
| Distribution Channels | Cable, Streaming Apps | Spotify, Apple, YouTube, TikTok |
| Content Format | Scripted, Anchored | Conversational, Authentic |
| Advertising ROI | Broad, expensive | Niche-targeted, high trust |
About the Service
The Media Morpheus Podcast Guest Placement Service includes:
- Targeted guest matching with vetted, high-ranking shows
- Talking point development and positioning strategy
- Interview preparation and coaching
- Post-interview amplification via social media content and press
- Optional Google Knowledge Panel development for brand authority
The agency’s clients have been featured across leading platforms in business, culture, wellness, finance, and tech, with regular placements on shows reaching 100,000+ listeners per episode.
About Media Morpheus
Media Morpheus is a strategic media and visibility agency that empowers founders, public figures, and professionals to grow their influence through high-credibility content. Services include podcast guest booking, PR placement, Google Knowledge Panel services, and reputation enhancement.
For more information, visit www.mediamorpheus.com
Press Contact:
Cory Chamberlain
CEO, Media Morpheus
Phone: (412) 407-8853
Email: cory@mediamorpheus.com
