A trade show is a significant event in a marketer’s calendar where representatives meet, interact with possible customers, and promote their products. With the changing times, the trade shows have also changed in nature, so have the booths that depict the brands on the floor of exhibitions. The design of booths has drastically changed over the last few years, ranging from fixed structures to motion displays and interactions. In this article, we shall examine what trends are emerging in trade show booth design and what B2Bs should be ready for in the next shows.
Interactive and Immersive Experiences
Perhaps the most defining feature of modern trade shows is the way booths are designed. It is no longer sufficient to have a booth that consists of a screen showing the latest product or offers as it was in the past. Trade show vendors now make use of advanced technologies like VR and AR to get the attendees to engage with the brand.
Statistical data suggests that new modern technology such as VR, AR, touchscreen displays and gamification of activities are permeating deeper into businesses, so organizations are stepping up their effort.
This can create an unparalleled level of customer satisfaction. They can understand the product features and services with modern technology, such as VR and AR videos. While utilizing AR videos, customers can interact with 3D models of the product while learning about its features. VR highlights the product’s real-world application. This creates a much more engaging experience by communicating the business’s value in a novel and unforgettable way.
In this light, Denver businesses are taking on a new approach to servicing and supporting trade shows, integrating the new technologies into their booth designs. A company’s imprint can capture attention while simultaneously engaging visitors with the correct technology. Booths can be transformed into interactive spaces.
Sustainability in Booth Design
All businesses, including designers of trade show booths, have started incorporating it. There is a growing acceptance of sustainability in trade show booth design. It is the focus of many companies to design booths that are not only energy efficient, but also environmentally sustainable. Incorporating booth frames made of bamboo or recycled plastic, along with structures that are easy to disassemble and redefine, are steps taken towards sustainability.
More and more events are choosing modular booths that do not have to be discarded after a single use.
These booths are designed for the eco-conscious business, as they are easy to disassemble and can be reused in a cost-efficient manner. Like most things today, there is a need for change in the way booth accessories work- LED lights and energy-efficient screens are some examples. B2B companies have an opportunity to use these eco-friendly practices to improve their social responsibility image while also cutting costs on advertising.
Eco-conscious trade show vendors focus on the visual appeal along with the mobile functionality of the booth making it easy for the company to implement green practices.
Customization and Personalization
Marketing strategies nowadays need to account for shifts in consumer behavior such as the growing demand for personalization. Booths are no longer uniform in design, so capturing a person’s brand identity is easier than ever. Customization gives businesses the freedom to build booths that showcase their principles, culture, and goals.
As more businesses understand the concept of hyper-personalization, custom booths are erectable on the spot using the unique layout, custom logos, and even signage as a way to market the brand. Customization is not limited to the booths, as custom interactive advertisements and promotions can be made to suit the specific demographics attending the event.
Such personalization enhances the potential client’s experience, increasing the chances of generating quality leads.
For organizations attending trade shows in different places, such as with support for Denver trade shows, having the freedom to alter the booth design increases brand image as well as fulfills the specific needs of each trade show.
Use of New Digital Technology
New digital technology is changing trade show booth design for the better. With the adoption of new technology, everything is changing. There is a greater expectation for greater engagement with bold new components for trade show booths, including interactive digital displays, digital signage, and LED screens.
Another approach is the use of digital kiosks and interactive touch screens. Digital technology now allows companies to show a great amount of information without the use of prints, which is not only cost-effective but also environmentally friendly.
Collecting data is another frequent application of digital technology in booth design.
With a single click of a button, companies can capture contact information, record booth visitations, and even collect behavior patterns of the attendees. This is great especially for business followUps after the conference and event for great planning for subsequent trade shows.
Modular and Flexible Booths
Due to the changing nature of business and the modification in size and format of trade shows, there has been a demand for flexible and modular booths. Just like the needs of clients, modular booth systems can be assembled and disassembled as well as reconfigured for different events. Space available and nature of the event will define the design of these booths. Therefore, exhibitors have more flexibility and adaptability unlike before.
These booths are perfect for companies exhibiting at multiple events as they remain cost effective. Companies will not have to incur huge costs in designing a new booth for every trade show. Instead, they can just use the specific requirements of each event to make changes to the modular booth. Where a company wants to appear professional without breaking the bank, modular booths are an ideal solution.
Any company can use modular booth systems to maintain their desired presence at trade shows without compromising on design impact or spending too much on the allocated budget.
The evolution of trade show booth design is impacted by technology, sustainability, and the need for designs that are creative and appealing to the eye.
While B2B companies are adopting these trends, trade show vendors and service providers are developing new solutions to help companies remain competitive. Regardless if it is the use of immersive technologies, modern day business practices, or the utilization of digital tools, it is clear that trade show displays have a deep business scope waiting to be explored.
Companies wishing to take part in expos in places like Denver trade show services and support are easily available and need to pay attention to the current booth design fads. Engaging people’s attention is difficult. However, when dealt with the proper concepts, it can easily generate great business relationships. With the continuous extension of trade show booth design tactics, the potential for audience interaction and brand advertisement is endless.
