Asheville, NC – In a bold move to combine cannabis cultivation with community rebuilding, Zamnesia has announced its latest philanthropic campaign: “Seeds for Change.” This initiative pledges 100% of the profits from a newly launched cannabis strain, Blue Ridge Haze Autoflower, to support local nonprofit BeLoved Asheville, an organization at the heart of social justice, housing, and relief efforts across the city.
The campaign is deeply rooted in both proximity and purpose. With Zamnesia’s U.S. operations based in the Asheville region, the devastation brought on by Hurricane Helene hit close to home, literally and figuratively. While the storm left physical and emotional scars across North Carolina’s mountain communities, it also inspired a powerful response from Zamnesia, which sought a tangible way to help rebuild.
“As members of the Asheville area ourselves, we didn’t want to watch from the sidelines. Seeds for Change is our way of directly contributing to a recovery that affects our neighbors, partners, and friends,”
Why Asheville and Why Now
Though often celebrated for its vibrant arts, progressive ideals, and proximity to the Blue Ridge Mountains, Asheville is also a city with deep structural inequalities. The impact of Hurricane Helene exacerbated existing issues, particularly around housing, economic vulnerability, and access to resources.
Recognizing this, Zamnesia made the conscious choice to center its charitable efforts on a strain specifically developed in tribute to the region’s spirit and resilience. Blue Ridge Haze Autoflower isn’t just another product launch, it’s a dedicated effort to use cannabis culture as a means for direct, grassroots-level change.
The strain itself is a fast-growing, resilient hybrid that reflects the characteristics of the land it’s inspired by. Earthy undertones, a smooth creative high, and reliable genetics make it a fitting representation of Asheville’s enduring nature. Cultivators purchasing this strain can do so knowing their support goes far beyond the grow tent.
The product is available for purchase through Zamnesia’s U.S. store.
A Partnership with Purpose
Instead of starting its own foundation or opting for a generic charity fund, Zamnesia partnered directly with BeLoved Asheville, a nonprofit founded by local leaders and activists who’ve built an extensive network of programs serving those most impacted by poverty, displacement, and inequality.
From micro-housing villages and food justice programs to health equity campaigns and community-driven arts, BeLoved Asheville stands as a trusted and proven force for good. By directing all profits from the Blue Ridge Haze strain to this organization, Zamnesia ensures funds are put to immediate and effective use.
Those interested in learning more about or directly supporting the nonprofit can visit BeLoved Asheville.
Cannabis as a Catalyst for Social Change
Zamnesia’s “Seeds for Change” campaign stands as a meaningful example of what socially responsible business can look like in the cannabis industry. Beyond its product innovation and cultural ethos, the company has now committed itself to measurable community impact.
This initiative asks a simple but powerful question: what if every seed planted also helped grow a stronger, safer, more just community?
The team at Zamnesia hopes this project serves as both a contribution and a conversation starter, about how industries tied to counterculture and healing can reinvest in the very communities that nurture them.
As Asheville continues to recover and rebuild, every purchase of Blue Ridge Haze becomes a statement of solidarity. In a world of performative promises, “Seeds for Change” offers a model rooted in action.
