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Facebook Still the Most Used Social Media in Taiwan


In an era of rapidly evolving social media platforms, Facebook continues to dominate the social media landscape in Taiwan. Despite the emergence of new platforms and the growing popularity of alternative options, Facebook remains the go-to platform for Taiwanese users. With its wide range of features, user-friendly interface, and extensive reach, Facebook has solidified its position as the most used social media platform in Taiwan.

The Power of Facebook in Taiwan:

Extensive User Base: Facebook boasts an impressive user base in Taiwan, with millions of active users. The platform has become an integral part of the daily lives of Taiwanese individuals, connecting friends, families, and businesses alike. It serves as a primary means of communication and information sharing for users across the country.

Diverse Features: Facebook’s success can be attributed to its continuous innovation and the introduction of various features that cater to different user needs. From personal profiles and friend connections to groups, events, and marketplace, Facebook offers a diverse range of tools and functionalities that keep users engaged and connected.

Business and E-commerce Opportunities: Facebook’s popularity extends beyond personal use; it has also become a vital platform for businesses in Taiwan. With its targeted advertising options, business pages, and e-commerce integrations, Facebook offers an effective means for brands and entrepreneurs to reach their target audience and drive sales. This has further contributed to its widespread adoption in the Taiwanese market.

Mobile Accessibility: As a mobile-friendly platform, Facebook has successfully tapped into Taiwan’s mobile-savvy population. With its dedicated mobile app and optimized browsing experience, users can access Facebook conveniently from their smartphones, enabling them to stay connected on the go.

Competition and Facebook’s Resilience:

While new social media platforms have gained traction globally, they have not managed to dethrone Facebook in Taiwan. Although platforms like Instagram, Line, and YouTube have found popularity among specific demographics, Facebook’s all-encompassing presence and long-standing reputation remain unmatched.

Facebook’s proactive approach to adapt to emerging trends and evolving user preferences has also contributed to its resilience. The platform has consistently updated its features, improved privacy controls, and addressed concerns related to misinformation and data security. These efforts have helped Facebook maintain its position as a trusted social media platform in Taiwan.


In Taiwan, Facebook continues to reign supreme as the most widely used social media platform. Its extensive user base, diverse features, business opportunities, and mobile accessibility have solidified its position as the go-to platform for Taiwanese users. While new platforms have emerged, Facebook’s ability to adapt and innovate has allowed it to maintain its dominance. As social media continues to shape the way Taiwanese people connect and engage online, Facebook remains a central hub for social interactions, information sharing, and business endeavors in the country.

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