When it comes to marketing your Christmas event, there is a lot to consider. You have to take into account that your audience will be receiving Christmas marketing messages from other brands left and right, including your competitors. This means that it’s up to you to make sure that you stand out from the crowd.
In this list, we’ll give out a few strategies for marketing your Christmas event online.
1. Personalize your website
One of the more effective online marketing strategies for promoting your Christmas event is preparing your website for holiday shoppers. This means customizing it and making sure it fits the holiday season. There’s no better way of spreading holiday cheer than by welcoming customers to your website with a Christmas theme.
Revamping your home page design greatly enhances the user experience. Other ways you can improve your website include:
- Highlighting festive call-to-actions
- Adding personalized greetings
- Improving the website’s loading speed
- Keeping your message clear
- Creating pop-ups or banners
You can also add posters to your page. You can find Christmas poster templates on different sites online, such as on PosterMyWall.
When you get people into the Christmas spirit the second they visit your page, you’re also building up the hype for your own Christmas event.
2. Send digital holiday cards
If you want to increase customer loyalty, then don’t forget to send out digital holiday cards. It’s simple but very effective. You can thank them for being a loyal customer, offer them a special deal and remind them of your upcoming Christmas event.
You can create a holiday card using the Christmas card templates available on PosterMyWall. There’s no need to hire a designer to accomplish this task, especially with the thousands of templates available online.
3. Interactive content
Don’t rely on static content and hope that your audience takes action on your messaging. Instead, include them in your campaign and make it an interactive experience!
When you include interactive content in your marketing strategy, you can achieve higher engagement rates and increase the time that clients will stay on your page, as well as repeat visits. You’ll also be more likely to generate leads. Not to mention, it helps you stand out from your competitors and boost brand loyalty.
There are different types of interactive content that you can use. What you choose will greatly depend on your audience and what you hope to achieve. The different types of interactive content include:
- Polls or surveys
- Interactive videos
- User-generated content
- Calculators
- Interactive infographics
- Quizzes
- Experiential marketing
- Assessments
However, it’s not enough to simply incorporate interactive content into your marketing campaign. You need to figure out how to use them tactfully so you’re able to successfully draw in new clients and convince previous clients to reengage with your business.
Make sure that all your interactive content is centered on and helps promote your upcoming Christmas event. It’s a fun way to really draw out the hype for your event, especially if clients can engage with your interactive content for more than just a day.
4. Host giveaways
If you’re looking for a cost-effective method of engaging with your followers, gaining new ones, and generally just building up the hype for your event, then hosting a giveaway is one great way to do it. You can ask followers to like, comment, share, etc. in order to get more engagement on your giveaway.
Giveaways are great for generating sales for your products and interest in the event you’re promoting. By using promotional contests and giveaways, you can easily build up excitement for the upcoming holidays and your brand.
Your giveaways can be anything. It can range from a simple hashtag contest on Twitter, a festive quiz, a Facebook photo caption contest, or even make a wish contest.
5. Take advantage of video marketing
With holiday-themed videos, you’re able to market not just your products, but your entire brand. Not to mention, it offers a different way to interact with your audience and provide them with more content that keeps your business relevant.
Keep in mind that you won’t be the only one messaging your customers during the Christmas season. Publishing a different type of content video can help make your business stand out among all the messages and promotional offers they receive.
Don’t be afraid to get creative with your video, regardless if it’s a festive webinar invite sent through email or a wacky video posted on social media or a video wishing your customers holiday cheer on your page.
You can even publish mini video teasers of the upcoming Christmas event you have planned to really build up the anticipation.
6. Launch an email campaign
Regardless of the time of the year, email marketing always provides an excellent opportunity to reach out to your existing customers and generate new leads by taking advantage of FOMO and promoting the need to ‘share’ your products with the friends and families of your subscribers.
With email being accessible from any device, it’s the most efficient way to directly communicate with your target audience. Make sure your email campaign aligns with the Christmas theme of your store. Send a strong and consistent message that gets customers interested in your upcoming Christmas event and the products you offer.
There are plenty of Christmas email templates available online, such as on PosterMyWall.
7. Partner with influencers
For many brands, partnering with influencers is the key to the success of their Christmas marketing campaigns. With their large follower base, they can promote your products and events to a wider audience.
When people see an influencer using or promoting your product, it generates a buzz around your brand. Influencers are especially effective since most of them love posting about upcoming holiday shopping events they plan to participate in on their social channels.
With influencer-based marketing campaigns, you are able to reach niche audiences and increase ad opportunities and space for your brand. It also helps drive sales, increase website traffic and is just overall beneficial for your business.
Final Words
The holidays are a great opportunity to build an emotional bond with your target audience. When you provide customers with a personalized experience, make your campaigns easily shareable, and provide the best deals, you’re more than likely to achieve maximum success during the season.
The tips listed above can help with the success of your Christmas event. You’ll be seeing high conversion rates in no time!
