SEO optimization of a website is its improvement to meet the requirements of search engines. It is search results that play a key role in receiving organic traffic. And given the number of competitors, you need to try hard to get to the top.
If you follow the recommendations that our top content marketing agency will tell you about in this article, then very soon search engines will begin to like your website.
10 Ways to Improve Your Website SEO
How to set up SEO yourself
No one knows the exact promotion algorithms, but it is possible to significantly improve the site’s position. It is important to take into account technical issues, site structure, usefulness and originality of content, user behavioral factors, and more.
Identifying errors on the site. Optimizing the technical part is the first place to start. The audit will reveal the functionality of links, the presence of robots.txt and sitemap.xml files, server response speed and other important factors. Search engines check technical errors first, so it’s worth starting optimization with them. To speed up the process, you can use special tools – applications and scanners: they will check everything and give their verdict.
Semantic core. These are queries by which users will search for information presented on the site. For example, if you sell computers, you need to think about how potential customers will search for you. Words and search queries made from them, including geo, can be viewed on specialized services that will select the most popular queries and show their frequency.
After this, you need to divide the key phrases into groups:
-by sections of the site;
-by frequency;
-by goals.
Each page of the site has its own core – the main keys by which this particular page is promoted. The same sale of computers can be divided by model, new and used, various configurations, and more.
Site structure. Important for both promotion and users. All pages should form a simple and clear hierarchy, so start designing it early. Indicate which sections must be present and which subsections should be divided into. After this, you can start setting up yourself or delegate the process to developers.
Writing tags. Once you have identified a list of keywords and pages, you can begin optimizing your meta tags. The key ones are Title and Description. These are service elements of html code that inform about the subject of the document.
Important points:
-Only high-frequency keywords are added to meta tags.
-Their content should not be duplicated.
-The length of Title should be up to 80 characters, Description – up to 200.
-Place the most important and relevant information in meta tags: prices, promotions, discounts, contacts, calls to action.
Dynamics. Don’t forget to track your site’s dynamics in search results and keep statistics. This way it will be clear whether there is any result from your promotion and which pages need to be given more attention.
Page loading speed. The top search results show sites that load in a maximum of 3 seconds. Visitors are impatient and will not wait longer. When they leave the site before it becomes available, the search engine interprets this as a failure. And the more rejections, the lower the site will drop in the search engine rankings.
Work on the weight and size of graphic content, make scripts and images with lazy loading, and reduce the number of redirects.
Texts. This is a critical part of SEO optimization. Each page of the website being promoted contains text with high-frequency queries. Spend time on unique texts and organic placement of key queries. There is no need to write texts according to the principle “if only there are”. Search engines are good at determining their quality.
Adaptation for all types of devices. The site should be viewed equally well from a laptop, PC, tablet and mobile phone. Nowadays, users access the Internet mainly from smartphones, so the mobile version of the site needs to be given enough attention. The more user refusals there are, the more difficult it will be to bring the site to the top.
Micro markup. Search robots constantly scan sites and display the information they find in each snippet. Links or menus may appear here, which simplifies and improves the use of the site, so it is important to correctly create semantic markup – it can be in various formats.
Link building. The more resources link to your site, the higher its ranking and trust in search engines will be.
You can create an effective and natural link profile yourself:
-add well-known sites, online directories;
-order advertising on other sites;
-independently place links on websites, forums;
-buy or rent links on exchanges.
The main thing is not to overdo it – search engines can detect suspicious activity, and the site will fall under filters. The secret of success is simple – follow the recommendations of specialists from our content marketing company and under no circumstances should you stop working on the site.
