United States,Nov 8,2024-Starting a new Instagram account can feel overwhelming.
You want to attract followers quickly to generate engagement and achieve your marketing goals.
But how important are followers, and why shouldn’t you buy them?
You might have heard that follower count is just a pretentious metric for marketers and that it doesn’t really count on social media.
While it’s true that follower numbers shouldn’t be your only goal on Instagram, growing your audience is still an important metric.
Here are some reasons to aim for your first 1,000 followers and keep growing:
More followers usually mean more chances for engagement. This can lead to better reach for your posts, helping your account grow even more.
A larger audience boosts brand awareness and can bring more customers into your sales funnel, helping you meet revenue and other important goals.
Having more followers can serve as social proof, which can help you collaborate with other brands.
Enhance Your Instagram Visibility
Before you post your first story, photo, or reel on Instagram, take a few minutes to set up your profile. A well-optimized profile can help it show up in searches and encourage your target audience to follow you when they see your profile or content. An incomplete profile is unlikely to attract many followers.
Start by improving your Instagram display name. Along with your brand name, you can add a short tagline or a brief description of what your business does. Use keywords that your audience might search for, but keep it friendly and relatable.
Next, use your Instagram bio to give more keyword-focused information about your business. This is also a great place to show social proof, like any awards you’ve won, the number of happy customers you’ve had, or the names of well-known companies you work with.
In your bio, you can include branded hashtags to help new followers find more of your content or to encourage them to share their own posts. However, don’t stress about putting non-branded hashtags in your bio since they won’t help your profile appear in searches within the app.
Go With a Series of Introductory Instagram Posts
Next, make content that will connect with customers and encourage them to follow you. An empty feed won’t attract followers, so plan a few introductory posts to share right away. For example, you could introduce your business, showcase your products and services, and introduce your team.
Don’t stress too much about when to post these. Just pick a time during business hours to publish them on your Instagram profile. Once you start gaining followers and posting regularly, you can use Instagram account insights to find out when your audience is online and the best times to post.
Add Relevant Hashtags to Your Posts
Hashtags aren’t a quick fix for gaining lots of followers or huge reach. However, they can help make your posts more visible and get your brand noticed by potential followers. Hashtags provide context for your posts – helping Instagram understand what your content is about and showing it to a more relevant audience.
When you use hashtags in your Instagram posts and reels, your content might show up in related hashtag feeds or on related hashtag pages. For the best results, follow Instagram’s advice to use 3 to 5 hashtags for every reel or post, plus a branded hashtag, and then check how well they work.
Geotag Your Content
If you would like to draw a local following, the geotags can help you reach the right potential customers. Start by looking up local geotags. Type the name of your area, city, or neighbourhood into Instagram’s search bar to find the best ones to use (like those with recent activity). It’s fine to use different geotags for each post as long as they fit your content. For example, if your business participates in pop-up events at different locations, geotags can really boost your visibility.
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Country: United States
Website: https://www.mixx.com
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