(Liran Froind – Co-Founder at Ticket-Compare.com)
CA, USA. 30 January 2025- Liran Froind’s Ticket Compare reshapes ticket resale by comparing prices across trusted platforms, bringing confidence, value, and convenience to buyers.
Ticketing expert Liran Froind has found a way to help sports fans navigate the chaotic world of secondary tickets to find seats for the events that matter to them.
His brainchild, Ticket-Compare.com, aggregates real-time ticket listings from only the most reputable secondary ticket markets, with a focus on soccer. The benefit for fans is value for money and the kind of peace of mind that can be hard to come by with ticket resale.
Soccer’s Fiercest Competition: Buying Tickets
The demand for tickets for the English Premier League outstrips the supply, by far. Practically every Premier League match will sell out at each club’s box office, sometimes in a matter of minutes.
“It’s even worse than that,” explains Liran Froind, co-founder of Ticket Compare, “almost all Premier League matches, especially those featuring the biggest clubs in the league, will sell out before they go on sale to the public.”
To give you a sense of the sheer appetite for soccer in the UK—according to a recent survey around 30% of British men admit to missing deadlines or canceling meetings to watch live sports.
To go with that domestic demand, the Premier League is a global phenomenon, attracting an estimated 1.5 million ticket-buying visitors from abroad every year, many from the USA.
Even the old ways that used to guarantee tickets are now less effective. “Beyond public sales, a membership, which is a kind of official annual subscription to a club, will often not be enough to secure a ticket,” Froind points out.
Loyal members of many clubs will try to buy tickets through their clubs’ box offices for weeks on end without success. Another option for attending a Premier League team’s matches regularly is a season ticket.
Froind explains that things don’t get any easier here, “In the 2020s the top teams in the league have waiting lists for season tickets that span whole generations.”
He puts it another way, “For clubs like Manchester United and Arsenal, a child can be placed on a waiting list at birth and still not be eligible for a season ticket when they reach voting age.”
The Wild West of Ticket Resale
Resale tickets on the secondary market solve many of these problems. Fans who do not want to miss a match but can’t get hold of tickets through their clubs now have a fallback and the price is dictated by how much they are willing to pay.
Due to immense demand, especially surrounding the top soccer teams and matchups, prices can soar on the secondary market to far above face value or the original price of the ticket.
“Take the Premier League and leading clubs like Liverpool,” Froind says, “If you’re lucky enough to get them directly from the club, tickets for matches at Anfield cost between £39 and £61.”
However, the price of Liverpool tickets on the secondary market for a routine Premier League match against Tottenham Hotspur in 2024/25 ranged from £150 to £800.
Another jaw-dropping recent example is the UEFA Champions League final at Wembley Stadium in London, UK in June 2024. The most prestigious match in club football pitted Germany’s Borussia Dortmund against Real Madrid, arguably the biggest soccer club in the world.
On the primary market, general admission tickets for these started at £60 in the cheap seats behind the goals and rose to £610 in the prime spots along the touchlines.
In the build-up to this highly anticipated game, the secondary market prices for the Champions League final were astonishing. Froind says, “It was mayhem—tickets were selling for anything from around £2,500 to £29,000.”
By opening up ticketing to the secondary market there’s a risk that dynamic pricing will send costs spiraling and give few opportunities for fans to find a good deal.
Simplifying the Secondary Market
Froind’s website, Ticket Compare, empowers sports fans to find value by instantly comparing ticket prices across multiple resale sites. The platform addresses the significant discrepancies in pricing between sellers, presenting all options in one place to maximize the chances of securing a deal.
“Navigating the secondary market can be daunting, with concerns about scams and unregulated sellers,” explains Froind, “Ticket Compare is run by serious soccer fans who understand the challenges of buying tickets. We know the frustration of ticket scarcity, we know the fear of getting ripped off, and we want to help guide other fans away from scalpers, away from unscrupulous sellers, to the good guys.”
To ensure transparency, Ticket Compare independently reviews leading ticket resale marketplaces and only includes listings from trusted sources. Froind says, “If the team doesn’t feel a site provides value to customers, their listings don’t make it onto our platform.”
The site’s interactive tools, like stadium maps and seat selection features, make the buying journey smoother and more intuitive, offering options for single seats, group seating, and letting users know what kind of service awaits them when they click through to the reseller.
By displaying a wide range of tickets from reliable sites, Ticket Compare saves fans hours of searching and provides peace of mind. It’s a sleek, user-friendly launchpad that allows buyers to make informed, confident purchases.
This laser focus on the customer’s experience is still quite rare in the secondary market, but Ticket Compare has spotted an opportunity to build loyalty, by proving to customers that they can make a resale purchase without any nagging doubts, and enjoy the sport they love.
Media info:
Website: https://ticket-compare.com/
Email: info@ticket-compare.com
Address: CA, USA
