Effective Audience Targeting in CTV

Are you looking to improve your advertising strategy but don’t know where to start? Some of the most successful businesses know the future of marketing is in CTV. Connected TV offers the unparalleled ability to reach a highly targeted audience, connecting you with your ideal customer. CTV targeting goes beyond traditional marketing, using comprehensive insights to help your business succeed. In this article, we’ll discuss how you can use this connected TV advertising to identify and reach high-intent audiences for more effective marketing.

Method #1 – First-party data targeting

Collecting information directly from your existing customers is an excellent way to enhance your CTV advertising strategy. TV audience targeting is so much more than simply guessing what your customers watch and hoping they’ll see your ads. By going straight to the source and analyzing their purchases, website visits, and consumer behavior, you can see their buying patterns and create personalized advertisements that truly resonate.

Method #2 – Content targeting

CTV targeting allows you to place ads virtually anywhere, providing previously unmatched flexibility and customizability. However, to get the most out of this feature, you’ll need to meet your customers where they are. It’s not enough to figuratively throw a dart at a map and put up an ad wherever it lands. You want to target content categories that match the service or products you offer. By taking time to thoughtfully consider what your customers watch, you’ll tap into a viewership that’s already engaged and eager to purchase your products.

Method #3 – Behavior targeting

Method three is similar to method one, except instead of only gathering data from your existing customers you’re analyzing all user statistics. CTV audience targeting that’s built around your potential customer’s online activity is far more effective than generalized marketing techniques. Use the information to identify those with high purchasing intent behavior, like comparing prices or researching related services or products. When you know what your customers want, you can create highly-targeted ads they’ll find irresistible.

Method #4 – Build a lookalike audience

Lookalike audiences are an excellent way to grow your business through tv audience targeting. Essentially, you take the information from your existing customer base (hello, method one, coming in strong again!), and use it to find people with similar consumer behaviors. A lookalike audience lets you expand your CTV targeting by creating a larger pool of potential customers with buying patterns that suggest they’d be interested in the products or services you offer.

Method #5 – Demographic targeting

Knowing who your customers are is a key part of any successful advertising strategy, so don’t be afraid to dig a little deeper. Accessing demographics like location, income, gender, and age can provide valuable insights that will make your CTV-targeted ads more effective. Not only will you get a better understanding of who is buying your products, but you’ll have the information necessary to get the most out of every ad.
As you can see, it’s important to use proven strategies for success to get the most out of your connected TV platform. These methods will put you one step ahead of the competition and ensure your customers can’t get enough of everything you have to offer.

Take your marketing strategy to the next level with cross-channel TV advertising from Simulmedia. Gain access to proven tools like:

• Linear TV
• Connected TV
• Cross-channel TV
• Video game advertisements

Now, reaching a wider audience is easier than you ever imagined. Simulmedia also offers the exclusive Skybeam, an easy-to-use self-serve platform that lets you take control of your CTV campaigns. Discover how cross-channel advertising can transform your business with Simulmedia today.