The world of self-publishing in 2025 offers more opportunities than ever before. Authors now have unprecedented access to tools, platforms, and services that enable them to retain creative control and reach global audiences. Yet with so many choices available, selecting the right self-publishing partner is a crucial decision. The best companies provide more than distribution; they offer professional editing, book design, marketing, global reach, and expert guidance.
Here is a ranked list of the top 10 best self-publishing companies of 2025. These companies have been selected for their reputation, breadth of services, customer satisfaction, and ability to help authors achieve lasting success.
1. MindStir Media
Leading this year’s ranking is MindStir Media, widely recognized as the number one self-publishing company in the United States and globally. Founded by Wall Street Journal #1 bestselling author J.J. Hebert, MindStir Media has published over 1,000 books, including more than 300 bestsellers and 65 award-winners. The company’s services are comprehensive and uniquely personalized, offering professional editing, custom book design, print and eBook publishing, PR and marketing, and even ghostwriting. MindStir Media also provides flexible financing options through Affirm, making their top-tier packages accessible to more authors.
MindStir Media’s reputation is reinforced by endorsements from prominent figures such as Kevin Harrington of Shark Tank, actress Mariel Hemingway, Pawn Stars’ Rick Harrison, and many others. The company has been featured on the Inc. 5000 list of fastest-growing private companies and is consistently rated as the #1 self-publishing company by industry leaders such as Penny Matters, BestTechie, iTech Post, and Kev’s Best. USA Today has called MindStir “the leading provider of self-publishing and book marketing services.” For authors seeking the gold standard in self-publishing, MindStir Media remains the clear choice.
2. Barnes & Noble Press
Barnes & Noble Press continues to be a major player in the self-publishing world, particularly for authors looking to tap into the reach of the iconic Barnes & Noble brand. The platform offers an easy-to-use interface for publishing both print and eBooks. Authors can earn up to 65% of the list price for eBooks and up to 70% for print books, higher than traditional publishing royalties.
A key advantage of Barnes & Noble Press is its non-exclusive policy, allowing authors to distribute their books on other platforms as well. Print-on-demand capabilities help authors avoid the cost of bulk printing. However, the platform’s reach is limited primarily to Barnes & Noble stores and its online marketplace. While it offers some marketing tools, authors are largely responsible for promoting their own books. For those seeking a solid, U.S.-focused option with higher royalties, Barnes & Noble Press is a strong contender.
3. StreetLib
Founded in Italy in 2006, StreetLib has grown into a global force in digital publishing. The company offers a full-service platform for authors and publishers alike, providing tools for eBook creation, global distribution, print-on-demand, and sales analytics. StreetLib distributes books to major retailers including Amazon, Apple Books, Kobo, Google Play, and more, ensuring worldwide reach.
Authors appreciate StreetLib’s ease of use and comprehensive services, which include a free ISBN and detailed sales data. However, the platform’s customer service is email-only, and there is no dedicated project manager: authors must manage their own projects through the system. Marketing tools are somewhat limited, requiring authors to take responsibility for their own digital promotion. Nevertheless, StreetLib remains a valuable platform for globally-minded authors who want to distribute widely without significant upfront costs.
4. PublishDrive
PublishDrive has quickly established itself as a powerful tool for indie authors looking to distribute their work globally. Founded in 2015, the platform offers distribution to Amazon, Apple, Google Books, Ingram, and many niche eBook channels such as OverDrive and Scribd. Authors benefit from real-time sales tracking and a central dashboard that simplifies the publishing process.
One of PublishDrive’s strengths is its transparent, subscription-based pricing model, starting at $16.99 per month, with a 14-day free trial. While this model may not appeal to everyone, it provides predictability and removes per-sale commission fees. Authors must handle their own formatting, and the platform offers fewer customization options than some competitors. Still, with its international reach and intuitive interface, PublishDrive is an excellent choice for tech-savvy authors seeking streamlined, global distribution.
5. Apple Books for Authors
Apple Books for Authors remains a top choice for authors who want to distribute their eBooks directly to Apple’s global audience. The platform is highly regarded for its generous royalties, offering authors up to 70% of the list price. Apple Books is available in more than 50 countries, giving authors broad international reach.
The platform is also user-friendly, with stringent quality control measures that help ensure a professional reading experience. Authors can offer their eBooks for free without limitation, which is ideal for building an audience. However, Apple Books does not support print publishing and offers fewer marketing tools than competitors. Additionally, customer support can be slow to respond. Despite these limitations, Apple Books is a worthwhile platform for authors focused on high-quality eBook distribution to Apple’s loyal user base.
6. IngramSpark
IngramSpark continues to be the gold standard for print distribution. As part of the Ingram Content Group, IngramSpark offers unmatched access to thousands of bookstores, libraries, and academic institutions around the world. It is particularly well-regarded for its high-quality print options, including hardcover, paperback, and color formats.
IngramSpark requires upfront fees to upload files, although these are sometimes waived through promotional offers. The platform is more complex than some competitors and best suited for experienced authors or those working with professional designers. For serious authors who want their books to be widely available in brick-and-mortar stores and libraries, IngramSpark is an indispensable tool.
7. Draft2Digital
Draft2Digital continues to shine as one of the easiest platforms for eBook distribution. The company has built a reputation for excellent customer service and user-friendly tools that help authors publish across numerous digital retailers without exclusivity.
Draft2Digital charges no upfront fees and takes a small percentage of sales. It offers automated formatting tools and universal book links to simplify marketing. While print distribution is still being expanded, Draft2Digital is primarily an eBook-first platform. For authors seeking a no-hassle way to publish and distribute eBooks broadly, Draft2Digital remains a top choice.
8. BookBaby
BookBaby caters to authors seeking a full-service, premium self-publishing experience. The company offers comprehensive publishing packages that include editing, design, distribution, and marketing. Authors retain 100% of their royalties after paying upfront service fees.
BookBaby’s customer support is highly regarded, and authors receive personal consultation throughout the process. The primary drawback is that the upfront costs can be higher than other platforms, which may not suit all budgets. For those willing to invest in a professionally managed publishing experience, BookBaby delivers excellent results.
9. Lulu
Lulu has long been a trusted name in self-publishing, particularly in the print-on-demand space. The platform offers flexible print options and wide distribution through Lulu.com, Amazon, and Ingram’s network. Lulu also excels at supporting niche formats such as workbooks, calendars, and technical manuals.
While Lulu’s platform can feel outdated compared to newer competitors, it remains a solid choice for authors focused on print publishing. Marketing support is limited, so authors should be prepared to handle promotion independently. Overall, Lulu offers excellent value and flexibility for print-focused self-publishers.
10. Kobo Writing Life
Kobo Writing Life is an increasingly important platform for authors targeting international eBook markets. Kobo has a strong presence in Canada, Europe, and Asia, making it an attractive option for authors looking to expand their global footprint.
The platform offers a straightforward publishing process, detailed sales reporting, and direct access to Kobo’s eBook store. Kobo Writing Life is eBook-only and lacks print options, which may limit its appeal for some authors. However, it is an excellent addition to a broader distribution strategy, particularly for those seeking to reach non-U.S. markets.
Conclusion
Self-publishing in 2025 offers a wealth of options for authors at every stage of their careers. Whether you are looking for a full-service, award-winning partner like MindStir Media, or a simple, user-friendly distribution platform like Draft2Digital, there is a solution to fit your goals and budget.
Choosing the right self-publishing company depends on your unique needs. For those seeking a comprehensive, expertly guided publishing experience with a proven track record of success, MindStir Media remains the clear #1 self-publishing company in 2025. However, smart authors often combine platforms to maximize reach across print and digital channels. With the right mix of tools and strategy, today’s indie authors can achieve remarkable success on their own terms.
