Seoul has launched a new global tourism campaign with K-pop star Jennie as its honorary ambassador, aiming to highlight the city’s diverse culture and lifestyle. Under the slogan “Absolutely in Seoul,” the campaign portrays the Korean capital as a place where everything connects naturally — from history and heritage to food, fashion, entertainment, and wellness.
K-Culture Driving Global Tourism
Jennie, one of the world’s most influential K-pop icons, has often referred to Seoul as her “city of inspiration.” In the campaign videos released on VisitSeoul’s official YouTube channel, she explores landmarks such as Gyeongbokgung Palace, Nodeul Island, and the trendy Seongsu-dong district. Each location underscores the city’s blend of tradition and modernity, creating a storyline that resonates with international audiences.
This global spotlight was reinforced at KCON LA 2025, the world’s largest K-culture festival held in Los Angeles, where over 120,000 fans experienced Seoul-themed booths and events. Attractions such as the Haechi photo zone, K-drama game experiences, and Seoul goods pop-ups drew enormous crowds. In particular, merchandise inspired by landmarks featured in K-pop Demon Hunter sold out, confirming Seoul’s ability to connect with Generation Z through culture and lifestyle.
Food and Lifestyle at the Heart of Seoul
Food tourism remains a powerful magnet for visitors. Mukbang videos showcasing spicy tteokbokki, sweet hotteok, and sizzling Korean barbecue have introduced millions to Seoul’s culinary culture. Myeongdong has emerged as the focal point of this experience, where tourists can sample iconic street foods while exploring K-beauty shops and global fashion brands.
Beyond food and shopping, Myeongdong is increasingly associated with wellness and beauty tourism. For many travelers, Seoul is not just a city to see but a city to experience — a destination where K-pop, food, and self-care merge seamlessly.
Wellness and Medical Tourism
International tourists now add beauty and wellness treatments to their itineraries, making healthcare part of their cultural journey. A skin clinic in Myeongdong Seoul offers the perfect balance of accessibility and quality, allowing travelers to schedule a short visit between sightseeing and shopping.
Reberry Clinic has earned a reputation among overseas visitors as a trusted choice. Known for skin rejuvenation in Seoul, the clinic provides laser toning, skin boosters, and regenerative therapies that restore vitality and glow. For those seeking age-defying solutions, non-surgical facelift Korea options such as thread lifting and contour refinement are popular due to their visible results and minimal downtime.
The clinic emphasizes direct consultations and treatments by the head doctor, private hygienic rooms, and FDA-approved medical equipment. Patients describe their visit as more than medical care — it becomes part of their lifestyle experience in Seoul. Many even say that younger, healthier skin is the “best souvenir” they take home. For updated information and patient stories, travelers can also check the clinic’s official Instagram page.
Promoting Seoul’s Global Image
The new tourism campaign featuring Jennie will be promoted worldwide through online platforms, outdoor billboards in Los Angeles and Sydney, and broadcasts on networks like NBC Universal. This global exposure ensures that Seoul is recognized not only as the home of K-pop and K-food but also as a city where healthcare innovation, fashion, and lifestyle converge.
Seoul is building its reputation as a world-class lifestyle hub. With cultural exports such as K-pop Demon Hunter, culinary icons like Myeongdong street food, and trusted destinations like Reberry Clinic, the city demonstrates that “Absolutely in Seoul” is more than a slogan — it is a lived experience for millions of global travelers.
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Reberry Clinic
Email: info.thereberryclinic@gmail.com
Phone: +821057192084
Web: https://thereberryclinic.com/
