When dealerships ask, “Does digital signage actually drive sales?” I always smile a little—because I’ve seen it work firsthand. This case study highlights how one local dealership transformed everyday customer interactions into real revenue growth using Digital Signage, without completely reinventing their operations.
The Challenge: Missed Opportunities in Plain Sight
Like many dealerships, this store had steady foot traffic but struggled with engagement. Customers sat in the service lounge scrolling their phones, unaware of current service specials, accessories, or loyalty offers. Advisors mentioned promotions verbally, but messages were inconsistent and easy to forget.
I remember visiting a dealership years ago for an oil change and realizing—halfway through my wait—that I had no idea what other services were even available. That’s exactly the kind of silent sales gap this dealership wanted to close.
The Solution: Strategic Digital Signage in Key Areas
The dealership partnered with VenueVision, an all-in-one customer experience solution, to deploy Digital Signage across high-visibility areas, including:
- Service check-in
- Service lounge
- Parts counter
- Showroom walkways
What They Displayed (and Why It Worked)
Instead of generic ads, the content focused on:
- Seasonal service specials
- Maintenance reminders tied to mileage
- Accessory upsells
- Loyalty and rewards messaging
- Short educational tips (“Why tire rotations matter”)
Because the screens ran continuously, customers absorbed the messaging naturally—without feeling “sold to.” This approach even worked for Kia digital signage, where model-specific promotions were highlighted in a way that captured attention without overwhelming visitors.
Implementation: Simple, Centralized, and Flexible
One of the biggest wins was ease of use. The dealership’s marketing manager could update content across all screens from one dashboard. No printing. No waiting on vendors.
Consistency Across Departments
Before digital signage, service and sales often promoted different offers. With VenueVision, messaging stayed consistent across the entire dealership, reinforcing trust and professionalism.
The Results: Sales Lift You Could Measure
Within three months, the dealership reported:
- 18% increase in service upsells
- Noticeable lift in accessory sales
- Higher customer awareness of loyalty programs
- Fewer “I didn’t know you offered that” conversations
One service advisor even joked that the screens were doing half his job for him—and honestly, he wasn’t wrong.
The Customer Experience Effect
Customers felt more informed and more in control. Instead of being surprised by recommendations, they were already primed by what they’d seen on the screens.
I’ve noticed this myself as a customer: when I see a service explained visually before someone pitches it, I’m far more likely to say yes.
Why This Case Matters for Other Dealerships
This wasn’t a massive dealer group with a huge budget. It was a local dealership using smart tools to improve everyday moments. The takeaway is simple: digital signage isn’t just about screens—it’s about timing, relevance, and visibility.
When customers know what you offer while they’re already on-site, sales become a natural extension of service.
Final Thoughts
This case study shows that digital signage, when done right, pays for itself—not just in sales, but in customer satisfaction. With VenueVision, dealerships don’t need separate systems for communication, engagement, and promotion. It all works together.
VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike Kimoby and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement.
