Wan Chai, Hong Kong, 8 August 2024- Creating a marketing program is advisable in the current situation, since affiliate marketing today is one of the most common ways to attract income streams in e-business. The performance marketing market is growing by an average of $3 billion per year; this statistic once again proves that this development strategy is promising. Before starting to create your own affiliate marketing program (AMP), it is worth understanding what it is, how it works and what risks the founder carries.
In most cases, AMP is understood as an agreement under which the advertiser pays the publisher for certain services, or rather, for redirecting traffic. For instance, for each person who visits the gaming site, the webmaster receives a reward; according to another scheme, the commission is paid only when the client has made the first deposit. If you are the owner of a company and want to distribute your products and services online, then you will need the help of other sites and influencers to get new customers.
The new AMP will help you cooperate on favorable terms with other companies or reputable people (bloggers, celebrities, experts). The owner of the offer pays a commission to the arbitrator in accordance with the terms of the agreement. These conditions should be mutually beneficial. It turns out that it is not so easy to create a profitable affiliate program, so next we will discuss some of the secrets of creation and give useful tips.
Setting a Goal and Choosing a Solution
First of all, you should decide which people you want to attract. To reach a large audience, you need to have a universal product suitable for visitors of various interests and with different incomes. You should also have an idea about your future partners. Are there at least theoretically bloggers or webmasters who can find new clients for you? Be sure to pay attention to your competitors and find out which AMP they use and how effective their solutions are.
Offer your potential partners better terms than your competitors can offer. Give a guarantee that the payment of commissions will be complete and timely. Decide on the amount of the desired income (it should be realistic), and also calculate how much of these funds you can allocate to pay for traffic. Start operating with such universal values as AOV, set the average cost of the order, then it will be easier for you to negotiate with the first partners. Set the desired number of unique sales per month or over a longer period.
Learn how to use the software to count clicks, visits, impressions, leads, and sales. To accurately analyze your affiliate program, you will have to focus on several metrics at once. Contact your partners directly; it is important that your messages look official and respectful and do not look like spam. Evaluate your strengths and think about what specialists and tools you will need in order to create and run your own program.
Launching an Affiliate Program
Many people think that it is easiest to run AMP on your own, but this is not the case. It is much easier to join one of the partner networks or use SaaS. Public cloud applications are gaining popularity and are highly efficient, so we can see impressive statistics over the past 10 years. You can place your own offer in your affiliate program, in which case it will be called “In-house”.
The best option is when the software is provided to you as a service, that is, you can sign a contract with an organization that will provide you with its services for a set fee. At the same time, you will not need to install programs on your computer, everything works remotely. The advantages include automatic software updates and maximum speed. You only need to enter your username and password and log in to your personal account on the partner’s website.
Briefly About RevenueLab
For instance, in the RevenueLab partner network, you can maximize your ROI using advanced technologies. As a result, you will be able to find the best deals based on statistics collected 24/7. If you cannot choose an offer yourself, then you will be allocated a personal manager. You will have the opportunity to work according to one of the current schemes: CPA or RevShare. In your personal account, you can set filters as it will be convenient for you to work with the data specified in the table.
Defining the Policy and Structure of AMP
If you want to succeed and promote your new program, then you will need to create an management of AMP and determine the requirements for work intensity and productivity. Of course, advertising will be required: email newsletters, social media ads, webinars, lectures, podcasts, and so on. You need to have a specialist who understands marketing channels and can manage the distribution of links.
A team of good marketers is already half the success. You should decide how long the partner cookies will be active. It is easier to use the AMP template, in this case you will not miss important points. The most essential thing is to make payments to partners on time, in this case your reputation will increase. Also determine the conditions when ties with a partner will be severed. For instance, he may engage in brand bidding and violate the terms of the agreement.
Let’s Sum Up
It’s not easy to create a profitable marketing program, but using special templates and SaaS can simplify the task. Try one of the affiliation networks. Join RevenueLab to find new partners, collect statistics, and then study it in your personal account on the site. When creating AMP, you need to take into account some nuances, which are also called secrets; do not rush, it is better to give preference to a professional services in order to achieve greater income and increase the reputation of the company.
Media info:
Company – RevenueLab
Website: https://revenuelab.biz/
Email: contact@revenuelab.biz
Address: Rm 7B, One Capital Place, 18 Luard Road, Wan Chai, Hong Kong
