In the ever-expanding world of online education, choosing the right platform to host your courses can significantly impact your success as an instructor.
Two of the most popular platforms for creating and selling online courses are Teachable and Udemy.
While both options offer valuable tools for course creators, they differ in several key areas, including audience reach, pricing models, course control, and marketing capabilities.
This article will explore these differences, helping you decide which platform might be best for you.
Overview of Udemy and Teachable
Before delving into the differences, let’s briefly overview what each platform offers.
Udemy
Udemy is an online learning marketplace that allows instructors to create and sell courses on various subjects. It has a vast audience of millions of learners, making it easy for instructors to reach potential students. However, Udemy controls much of the process, including course pricing and marketing.
Teachable
Teachable, on the other hand, is primarily a course creation platform that allows instructors to build and sell their online courses directly.
It offers extensive customization options and gives instructors more control over their course content, marketing, and pricing.
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Key Differences Between Udemy and Teachable
1. Control Over Course Content
One of the significant differences between Udemy and Teachable is the level of control instructors have over their course content.
- Udemy: Instructors must adhere to Udemy’s specific guidelines and standards when creating courses. This includes restrictions on course length, content quality, and types of materials allowed. Additionally, Udemy retains the right to approve or reject courses before they go live on the platform.
- Teachable: In contrast, Teachable offers greater autonomy. Instructors can create courses without stringent approval processes. They have the flexibility to design their courses as they see fit, including setting the structure, pace, and type of content delivered. You can use the awesome website randomcolor-generator.com to get nice colour codes for your course design.
2. Pricing Models and Revenue Share
The pricing models and how instructors earn money differ significantly between the two platforms.
- Udemy: On Udemy, courses can be listed for free or sold at set prices (typically between $19.99 to $199.99). Udemy also employs a revenue-sharing model, making it complex for instructors. If students find and purchase a course through the Udemy marketplace, instructors earn 37% to 50% of the total revenue. However, if instructors promote their courses successfully using referral links, they can earn as much as 97%.
- Teachable: Teachable has a more straightforward pricing structure. Instructors can choose to create a free course or pay a monthly fee (starting at $29 per month). They set their course prices and keep 100% of the revenue (minus transaction fees). This allows for much greater potential earnings for instructors who can effectively market their courses.
3. Audience Reach and Marketing Support
Both platforms approach audience reach and marketing differently.
- Udemy: As a marketplace, Udemy has a built-in audience of millions of learners actively seeking courses. This means that instructors can potentially reach a large number of students quickly. However, the downside is that instructors have less control over how their courses are marketed. Udemy often runs discounts and promotions, which can drive course prices down and affect earnings.
- Teachable: Teachable does not have a pre-existing audience, meaning instructors must drive their traffic to their course. It does provide tools for building email lists and managing marketing campaigns. However, instructors need to have their marketing strategies in place to cultivate and engage their audience effectively.
4. Customization and Branding
Customization capabilities are another significant differentiator between Udemy and Teachable.
- Udemy: Instructors have limited options for branding within the Udemy environment. All courses are listed under the Udemy brand, which means instructors cannot fully customize their course pages. This can restrict brand recognition and differentiate their offerings from competitors.
- Teachable: Teachable excels in customization. Instructors can create a branded course website complete with personalized URLs, logos, and fully customizable landing and sales pages. This helps instructors build their brand and create a more cohesive learning environment.
5. Types of Courses and Features
The types of courses and features available on each platform also vary.
- Udemy: Udemy offers a wide range of course topics, but the course delivery format is largely video-based. While Udemy provides tools for quizzes and assignments, there is less emphasis on varied learning formats.
- Teachable: Teachable supports diverse types of content delivery. Instructors can offer video lectures, written materials, quizzes, coaching, and membership functionalities. This flexibility allows instructors to create a more engaging and interactive learning experience like edX which offers 50% discount on your subscription..
6. Student Engagement and Support
Finally, the ways each platform handles student engagement and support differ.
- Udemy: On Udemy, instructors can interact with students through Q&A sections and announcements, but they have limited options for ongoing engagement beyond this. The focus is primarily on course consumption.
- Teachable: Teachable provides multiple avenues for engaging with students. Instructors can create discussions, forums, and coaching sessions to foster community among students. Additionally, the platform allows for email communication, which helps instructors keep students informed and engaged throughout the learning process.
Which Platform Should You Choose?
Deciding between Udemy and Teachable ultimately depends on your individual needs and goals as an instructor:
- Choose Udemy if: You want quick access to a large marketplace, prefer a more straightforward course setup, and are comfortable working within a structured environment with limited control over pricing and marketing.
- Choose Teachable if: You want to build a brand, have complete control over your course content, and are willing to invest time in marketing and audience development for potentially higher earnings.
Conclusion
Both Udemy and Teachable offer unique advantages and limitations for course creators. Understanding the differences between them can help you make an informed decision based on your objectives and requirements.
Whether you opt for Udemy’s marketplace approach or Teachable’s flexible platform, both can lead to successful online teaching experiences when uses effectively. Start your journey today and share your knowledge with the world,
