Social media has become an increasingly important aspect of the television viewing experience. The rise of smartphones and the surge in second-screen interaction undoubtedly drive this trend. Today’s most popular TV events and series have a social media audience that is involved, watching television and commenting on social media from a mobile device.
The way we watch television has changed as a result of social media. Social media and Internet usage have increased in recent years all across the world.
For many years entertainment at home was limited to watching television. It became an everyday habit to kick back and catching up on our favorite talk shows, Arabic series, Turkish series , and movies of all categories.
Despite some TV industry professionals’ initial concerns that social media and the internet would drastically reduce the time people spend in front of their television screens, the television industry has effectively adapted to accommodate the evolving needs of today’s social-savvy viewers.
While there is no doubt the growing number of cord-cutters or TV users who have switched from traditional cable to streaming services, over half of all viewers prefer to watch live streaming on social media platforms. In addition, social media is replacing conventional postscript dialogues with real-time involvement for the live-viewing public.
The young generation has additionally promoted the transition from broadcast TV to online TV, bringing content on Netflix, YouTube, and social networking sites to the forefront.
Social media is fundamentally altering the television environment. While conventional television continues to dominate media consumption time, it is being driven to shift radically and quickly to meet new viewer expectations. A new socially active and discriminating audience wants more connection, more ability to influence, and more ways to engage with the shows they love in everything from programming to advertisements.
A variety of links and interrelationships between social media and television have resulted in the phenomena of Social Television, which is a new communication digital technology that focuses on real-time engagement with digital material presented on television. The primary goal of Social Television is to make television viewing a more interactive content experience for viewers.
In the early 2010s, websites and social media channels enabled television series to be accessible online on various desktop and mobile computer devices, mobile devices, and smart TVs, which are still expanding today in the 2020s. In addition, internet users may use social networking websites to exchange digital video snippets or extracts from TV episodes with fellow fans or share a whole show online.
Social media is playing an important role in the expansion of TV shows. Still, when there is growth, many individuals spend more time on social media apps than watching television, negatively impacting the television business.
Finally, social media has had a substantial influence on the entertainment sector. It has altered our consumption and engagement with entertainment material, resulting in the emergence of influencers, user-generated content, streaming services, and new voices and viewpoints in the business. Social media has also altered how entertainment material is promoted, with it now serving as the major avenue for reaching out to potential viewers.
