Doctorna CEO Ashraf Altawashi on Transforming Healthcare CRM in Dubai

Doctorna is revolutionizing healthcare CRM solutions in Dubai by improving patient engagement  and streamlining clinic operations. As digital transformation accelerates in the healthcare sector,  CRM systems in Dubai are becoming essential tools for enhancing patient care and operational  efficiency.

Ashraf Altawashi, CEO of Doctorna, believes that healthcare CRM for clinics and hospitals is  critical for the future of digital healthcare. “Technology is no longer just an option in healthcare— it’s a necessity,” he said. “By implementing the right healthcare CRM software, providers can  improve patient experiences, reduce administrative burdens, and optimize overall efficiency.”

Doctorna’s platform is designed to help healthcare providers automate scheduling, manage  patient records, and improve communication—all through a centralized system. The company’s  CRM system in Dubai integrates seamlessly with telemedicine and AI-powered analytics,  providing real-time insights into patient needs and clinic performance.

“The goal is simple: improve efficiency while delivering personalized care,” Altawashi said. “With  the right healthcare CRM software, clinics can focus on what truly matters—patient health.”

According to Altawashi, the increasing demand for healthcare CRM solutions in Dubai is largely  driven by government initiatives to enhance digital healthcare services. As more clinics and  hospitals adopt CRM technology, the industry is expected to see significant advancements in  patient engagement and operational performance.

“We’re just getting started,” he added. “The future of healthcare CRM in Dubai is about innovation,  automation, and ultimately, better healthcare for everyone.”

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