How E-Commerce Platforms Are Using Real-Time Analytics to Cut Cart Abandonment by 25%
Every online store owner knows the sting: a customer adds products to their cart, starts checkout, and then — vanishes. According to the Baymard Institute’s aggregated research, the average cart abandonment rate across industries sits at 70.19%. That means for every 10 shoppers who add something to their cart, only 3 actually complete the purchase. […]

