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Saluting Our Heroes: Business Resources for Supporting Military Veterans and Their Families

Military veterans and their families have made significant sacrifices for our country and deserve support as they transition back to civilian life. As a business owner or manager, you have the power to make a positive impact on the lives of these heroes and their loved ones. By providing resources and support to veterans, you not only show your gratitude but also gain a valuable workforce.

However, many businesses may not know where to begin when it comes to supporting military veterans and their families. That’s why there are a variety of resources available to help businesses create a veteran-friendly workplace and offer support beyond employment.

In this blog post, we will discuss the importance of supporting military veterans and their families, and provide a brief overview of the resources available for businesses to do so. Whether you’re a small business owner or part of a larger corporation, there are ways you can make a difference in the lives of these brave men and women. Let’s get started!

Hiring Veterans

One of the most direct ways businesses can support military veterans is by hiring them. Not only is this a great way to show appreciation for their service, but veterans also bring a unique set of skills and experiences that can benefit any organization.

Benefits of Hiring Veterans

Veterans possess valuable skills that can translate to a variety of industries, such as leadership, teamwork, problem-solving, and adaptability. Additionally, veterans often have experience working in high-pressure situations and can thrive in fast-paced work environments.

Creating a Veteran-Friendly Workplace

When hiring veterans, it’s important to create a welcoming workplace environment that values and supports them. This can include offering resources and accommodations for individuals with disabilities, providing opportunities for professional development and growth, and creating a culture of respect and inclusivity.

Military Verification Service

To ensure that applicants are true veterans, businesses can use a military verification service. This service verifies military service, awards, and qualifications, and can be a helpful tool in the hiring process.

Resources for Finding and Hiring Veterans

There are many resources available for businesses looking to hire veterans. These can include job boards specifically for veterans, partnerships with veteran service organizations, and even tax incentives for businesses that hire veterans.

One such resource is the U.S. Department of Labor’s Veterans’ Employment and Training Service (VETS), which provides job training and employment assistance to veterans and their spouses. Additionally, there are organizations such as Hire Heroes USA and that offer resources and support to both veterans and businesses looking to hire them.

By hiring veterans, businesses not only show their appreciation for their service but also gain a valuable and skilled workforce. With resources available to assist in the hiring process and create a veteran-friendly workplace, there’s no reason not to hire these heroes.

Providing Services and Support for Veterans and their Families

While hiring veterans is a crucial way to support them, businesses can also offer additional services and support to veterans and their families.

Ways Businesses Can Offer Support

One way businesses can show support is by offering discounts to veterans and their families. This can be in the form of a percentage off purchases, free services, or special offers.

Another way businesses can support veterans is by making donations to organizations that serve them. This can include organizations that provide mental health services, education, and training, or housing assistance.

Additionally, businesses can volunteer their time and resources to support veterans in their community. This can include organizing fundraisers, participating in charity events, or offering pro bono services.

Resources for Connecting with Veteran Service Organizations

There are a variety of organizations that support veterans and their families, and businesses can partner with these organizations to provide additional support. One such organization is the Wounded Warrior Project, which offers a variety of services and support to wounded veterans and their families. Another organization is the USO, which provides support to service members and their families through programs and services such as entertainment, recreation, and transition assistance.

To connect with veteran service organizations, businesses can reach out to local chapters, attend events and fundraisers, or partner with these organizations on specific initiatives.

By offering support beyond employment, businesses can make a positive impact on the lives of veterans and their families. Whether through discounts, donations, or volunteering, there are many ways businesses can show their gratitude and support for these heroes.

Legal Obligations and Incentives for Supporting Veterans:

While supporting veterans is an admirable goal for any business, there are also legal obligations and incentives to consider.

Legal Requirements for Hiring Veterans

Under the Uniformed Services Employment and Reemployment Rights Act (USERRA), businesses are required to provide job protection and other employment-related benefits to individuals who serve in the military. This includes offering reemployment rights to individuals who have been absent due to military service and providing reasonable accommodations for individuals with disabilities.

Additionally, some states and local governments have laws that provide additional protections and benefits for veterans, such as preferential treatment in hiring and promotion.

Incentives for Hiring and Supporting Veterans

There are also incentives available for businesses that hire and support veterans. One such incentive is the Work Opportunity Tax Credit (WOTC), which provides tax credits to businesses that hire veterans who meet certain eligibility criteria. Other incentives can include grants, low-interest loans, and other financial assistance programs.

Overview of Tax Credits and Other Financial Incentives

The WOTC provides tax credits of up to $9,600 per veteran hired, depending on factors such as the length of the veteran’s unemployment and their service-related disability status. Also, businesses that engage in the Veterans Retraining Assistance Program (VRAP) and help retrain eligible veterans may be eligible for additional tax credits.

Other financial incentives can include grants and low-interest loans from organizations such as the Small Business Administration (SBA) and the Department of Veterans Affairs (VA).

By understanding the legal requirements and incentives available for hiring and supporting veterans, businesses can not only make a positive impact on the lives of these heroes but also gain financial benefits. With resources available to assist in the hiring and support process, there’s no reason not to support these deserving individuals.

Success Stories

To truly understand the impact that supporting veterans can have on both the veterans themselves and the businesses that employ them, it’s helpful to look at some success stories.

One such business is Starbucks, which has made a commitment to hiring 25,000 veterans and military spouses by 2025. To support these employees, the company offers specialized training programs and mentorship opportunities.

Another business that has successfully implemented veteran support initiatives is JPMorgan Chase. The company has a dedicated team that focuses on recruiting and supporting veterans, and it offers a variety of programs and resources to help these employees succeed.

In addition to these success stories, there are also many case studies that illustrate the positive impact of veteran support initiatives. For example, a study by the Institute for Veterans and Military Families found that businesses that actively recruit and support veterans experience lower turnover rates and higher productivity levels.

Additionally, a case study of Home Depot’s veteran support initiatives found that the company’s commitment to hiring and supporting veterans not only helped to improve the lives of these employees but also led to increased profitability for the company.

By looking at these success stories and case studies, it’s clear that supporting veterans can have a positive impact on both the veterans themselves and the businesses that employ them. From improved retention rates to increased profitability, there are many benefits to implementing veteran support initiatives in the workplace.


As we’ve seen, there are many resources and benefits available for businesses that support veterans and their families. From hiring and training programs to financial incentives and community outreach initiatives, there are countless ways for businesses to make a positive impact on the lives of these deserving individuals.

To recap, businesses can support veterans by:

  • Hiring veterans and creating veteran-friendly workplaces
  • Offering discounts, donations, and volunteer opportunities to support veterans and their families
  • Taking advantage of legal obligations and incentives to support veterans, such as the Work Opportunity Tax Credit
  • Learning from success stories and case studies to understand the positive impact of veteran support initiatives

So, if you’re a business owner or leader, we urge you to take action today to support veterans in your community. By doing so, you’ll not only be making a positive impact on the lives of these heroes but also benefiting your business in numerous ways.

Whether it’s through hiring and training programs, community outreach initiatives, or financial incentives, there are countless ways for businesses to support veterans and their families. So let’s all do our part to show our gratitude and support for those who have served our country.

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